We all love a great story
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We all love a great story


A great story changes our attitude and our understanding. With change we are focusing on two things – habits and behaviours. The best way to make change happen is to tell a story that resonates with the audience. It should have a human touch and apply to the emotional and rational side of our thought process.

Buzz the bee does just that. Buzz is a positive outlier who does not take no for an answer. Buzz has a high sense of urgency, he is full of energy and enthusiasm and above all he is motivated to make a difference. As we learn more about Buzz, his friends and colleagues, we easily empathise with them and form an emotional bond. Buzz and his team are almost human after all. We relate to their trials and tribulations and translate these to our own real life situations. When we get stuck – just return to the book and think “what would the characters do in this situation?”

Stories with animal characters help break down barriers, provide a common language and allow us to visualise situations and outcomes in a stress-free way. Stories enable us to see the big picture more clearly. Above all they are memorable and persuasive. Relating these animal stories to the real world is one of the best methods we know of sustaining the learning experience.  People talk about the story and the characters long after the initial learning experience.  No matter where in the world the story is told, people relate easily to the bees and form a common language.

Perhaps the key benefit of using stories is that they engage people, motivate them and capture their hearts. All successful change happens when the leader captures the teams’ heart and mind. Once that has been achieved engagement follows and action happens. Change requires action.

Tell a great story. Start with The Bee Book.

You can buy The Bee Book from Amazon.com or Amazon.co.uk.